UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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Virginia’s Blue Ridge Cheers Trail

Cheers to Virginia’s Blue Ridge and its collection of breweries, wineries and craft spirits producers.

The Virginia’s Blue Ridge Cheers Trail is a celebration of our local craft beverages and a fun way for locals and visitors to discover the unique flavors of the region.

VBR Cheers Trail PassportCheers Trail Passport Program

Take advantage of the Cheers Trail Passport Program to experience the growing craft beverage scene in Virginia’s Blue Ridge. It’s free to sign up for the mobile passport and you’ll receive simple, step-by-step instructions on how to use the program. You can also text 'Cheers' to (540) 253-4311 to download the passport directly to your mobile device!

Once you’re registered, you will be on your way to immediately start receiving great deals and special offers for our breweries, wineries, & craft spirits in Virginia’s Blue Ridge.

Want to win a free Cheers Trail t-shirt? Complete the form when you download the passport, check in at five locations, and we'll mail you a free Cheers Trail shirt!

Learn more about the Cheers Trail Passport Program >


If you're sharing your experiences on social media, tag us in your posts by using our #VBRcheers hashtag!

Check out the video below for a guide on how to take full advantage of the Cheers Trail Passport.

Other Resources

Cheers Trail Map

The following is a map of all the locations on the Virginia’s Blue Ridge Cheers Trail.

Guided Tours

A guided tour is a fantastic way to check out multiple spots on the Cheers Trail in one day. Tour Roanoke specializes in guided tours and offers options for visiting various locations and parts of the region.

Book a tour and take advantage of the opportunity to check in at multiple spots along the Cheers Trail! Book now >

 

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Want more ideas to plan your visit? Check out the Events page for information about upcoming live music, festivals and more at the businesses that are part of the Cheers Trail.

Roanoke Valley Spotlight

Go for a hike and then enjoy a glass of wine at a local vineyard in Virginia's Blue Ridge!