Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >

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Roanoke Visitor Center

Visitor Centers in Virginia's Blue Ridge

Get the inside scoop on what to see and do from the experts at Virginia's Blue Ridge Visitor Information Center. Located in Downtown Roanoke, the Visitor Information Center is centrally located and easy to get to. 

Our trained travel counselors will provide maps/brochures, information on lodging, restaurants, area attractions, and events during your visit. 

We are conveniently located inside a historic passenger rail station and offer accessible parking and restrooms.

Virginia's Blue Ridge Visitor Center

The building is also home to the Loewy Gallery, a free exhibit that focuses on the life and work of Raymond Loewy, the architect who designed the building.

No matter your plans for Virginia's Blue Ridge, make the Visitor Information Center your first stop!

Click here for step-by-step navigation to Virginia's Blue Ridge Visitor Information Center.

Virginia's Blue Ridge Visitor Information Center
101 Shenandoah Avenue, NE
Roanoke, VA  24016
540-342-6025
800-635-5535


The following is a list of all the Visitor Information Centers and Tourism Welcome Centers in Virginia's Blue Ridge.

Roanoke Valley Spotlight

Learn more about Virginia's Blue Ridge and get inspiration to help you plan your next trip by requesting a free copy of our Visitor's Guide.


VBR Cheers Trail Passport