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Virginia's Blue Ridge offers a variety of experiences and adventures for everyone. Between the beautiful mountain playground of outdoor amenities and the vibrant metro mix of arts, culture and events, the region features a diverse set of opportunities that will appeal to any meeting attendees.
We can also work with you to create custom itineraries and tours that match the interests of your group.
Enjoy the breathtaking view from the Roanoke Star. This 100-foot tall neon structure sits atop Mill Mountain as the world's largest freestanding illuminated man-made star. The overlook, which is only 10 minutes from Downtown Roanoke and located off Milepost 120 of the Blue Ridge Parkway, offers stunning panoramic views of the surrounding valley and mountains.
Learn why the region earned the title of "Best Trail Town" from Blue Ridge Outdoors Magazine. With a variety of hikes that range in all levels of difficulty, remember to pack your hiking boots when you visit Virginia's Blue Ridge. You can navigate along the Appalachian Trail, take in the stunning views of McAfee Knob and make your way to the top of the Peaks of Otter as part of your Blue Ridge Day.
The roots of the region's iron horse history are as strong as the powerful locomotives that power through the heart of the city. The city of Roanoke was chartered in 1882 and immediately became a major rail crossing and manufacturing spot for Norfolk & Western Railroad. Now, the area's rail heritage is highlighted through the Virginia Museum of Transportation and O. Winston Link Museum.
The art galleries of our region are full of captivating pieces and exhibits from artisans who will challenge you to see things differently. Visit the fascinating exhibits of the O. Winston Link Museum, Taubman Museum of Art and other galleries in Downtown Roanoke. Discover the art that is being created locally at the Olin Hall Galleries at Roanoke College, Eleanor D. Wilson Museum at Hollins University and Blue Ridge Institute & Museum.
From the handmade goods at the Historic Roanoke City Market to the antique shopping at Black Dog Salvage, the region is full of unique, locally-made products. The Downtowns of Roanoke and Salem also feature charming boutiques where you won't be able to resist treating yourself. You can even sample artisan food products at local shops like chocolatepaper, The Candy Store and Heritage Family Market.
Mountains aren't the only terrain with outdoor adventures in Virginia's Blue Ridge. Tell stories for years about the great fishing at Smith Mountain Lake and Roanoke River at Green Hill Park. Spend a day on the water at Carvins Cove, where the peaceful surroundings will make you feel like you're a world away. And get ready to explore with a kayaking trip along the Upper James River Water Trail through Twin River Outfitters.
History is alive and well through the fascinating museums and major historical sites that let you walk in the footsteps of soldiers, explorers and statesmen who've had a presence in the region. Visit where Thomas Jefferson used to take retreats at his Poplar Forest estate. Pay tribute to the allied forces of World War II at the National D-Day Memorial. Learn about one of the most influential leaders in American history at the Booker T. Washington National Monument. And be amazed at the history and stunning beauty of The Natural Bridge of Virginia.
It's always a great time to enjoy our local wineries and breweries. Sample the delicious fruit wines at the Peaks of Otter Winery, drink in the fine wine and wonderful views of the Blue Ridge Mountains at Chateau Morrisette Winery. If beer is your beverage of choice, the selection of IPAs, lagers, blondes, and porters from the breweries in the region will make any hour quite happy.
Whether you are interested in organizing a large outing for a group or want to spend a leisurely afternoon round by yourself, the golf courses in the Roanoke Valley are perfectly suited to meet your needs. Take in the breathtaking views of the Blue Ridge Mountains on the challenging greens of Hanging Rock Golf Club and Ashley Plantation Country Club. Golfers can also take on the waterfront tee shots at Westlake Golf & Country Club, located on Smith Mountain Lake. And visit the amazing Highland Course at Primland, which is regularly named one of the top courses in America by Golf Digest.
Virginia's Blue Ridge is the ideal destination for the family that likes to play together. With over 85 species of animals, you'll make some new friends at the Mill Mountain Zoo. Have a ball when you take the family out to the ball game to see the Salem Red Sox. And take in all the fun of Center in the Square in Downtown Roanoke, including the Roanoke Pinball Museum, where you can spend the day playing on over 50 different machines!
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.