Hurricane Helene Update
We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
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Why Virginia's Blue Ridge
When planning for your next meeting or convention, select a destination that will provide your participants with a unique metro mountain experience.
The Roanoke Valley is located in the heart of Virginia's Blue Ridge Mountains, offering an exciting blend of stunning natural beauty with a variety of urban and outdoor adventures.
Learn what others have said makes the region special in our Client Testimonials and read about the different awards and accolades the Roanoke Valley has received. We've also compiled a list of Fast Facts to help you and your attendees become more familiar with Virginia's Blue Ridge.
Top Reasons to Book in Virginia's Blue Ridge
Unique Venues
The region boasts over 650,000 square feet of unique meeting space, and you're never far from a breathtaking view of the Blue Ridge Mountains. From mountaintop wineries and lodges to an IACC-approved Conference Center, we've got the perfect venue for your next meeting.
Culinary Scene
The chefs of the Roanoke Valley are part of a growing movement that is putting Virginia on the map as a food destination. Many local restaurants feature ingredients that are grown on local farms and Virginia's Blue Ridge is putting a new twist on Southern cuisine.
Destination Experts
We are here to offer complimentary services and our expertise about how to make your meeting in Virginia's Blue Ridge a success. We'll partner with you while connecting you to our local partners in the hospitality industry to ensure you have everything you need.
Metro & Mountains
Our vibrant culture makes the region well-suited for any type of meeting. We offer the incredible outdoor opportunities of being located in the Blue Ridge Mountains, while also having all the cultural attractions and amenities of a major city. Learn more about activities and tours your attendees can enjoy.
Getting Here
With an airport that offers direct service to eight international hubs, convenient road access via Interstate 81, multiple U.S. Highways and the Blue Ridge Parkway, and the arrival of Amtrak service in 2017, attendees won't have any trouble getting to Virginia's Blue Ridge.
Still not sure? Here's our list of 10 Reasons to Choose Virginia's Blue Ridge!
In This Section
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.
