Visit Virginia’s Blue Ridge is dedicated to promoting this region as a destination to visitors. Thanks to the investment from our local governments (Cities of Roanoke and Salem, as well as the Counties of Roanoke, Botetourt & Franklin) and support from our tourism partners, visitors spend $920 million in our region and employ over 8,100 hospitality and tourism workers (2019 U.S. Travel Association). Tourism is BIG business and an economic driver for our region! Join today and become a partner with Visit Virginia’s Blue Ridge!

We offer a FREE partnership for tourism-related businesses located in Roanoke, Botetourt and Franklin Counties, and the cities of Roanoke and Salem. We also represent businesses within an hour radius of Downtown Roanoke through annual memberships.

Top Visit VBR Partner Benefits!

- Website visibility (with added marketing opportunities)
- Partner Portal Access allowing you to Update Your Listings
- Included in Incentive Programs (VBR Savings Pass)
- Story ideas for travel journalists
- Extension of Social Media 
- Events Listed and Featured
- Partner Referrals (Visitor Center)
- Networking and Educational Opportunities
- Tourism Advocacy

Click here to submit your information through our online partnership form >

You can also complete the form by downloading the PDF below. E-mail the completed form to


Already a Partner?

Access our Partner Extranet/Portal where you will find a platform to update your partner information and website listing, including images, video, coupons, packages, and much more! Also, take advantage of our Partner Extranet Training Resources.

Click here to access our partner login.

Partnership Advertising Opportunities

Your partnership with Visit Virginia's Blue Ridge includes the opportunity the take advantage of additional advertising opportunities. Whether it's online, print, or other campaigns, we'll work with you to create a customized plan that works best for your business. Learn more by checking out the following resources:

Be a Trailsetter - Virginia's Blue Ridge

VBR & Be A Trailsetter Branding Kit

Refer to our Branding Kit to get helpful resources and information about Virginia's Blue Ridge. Learn how you can encourage others to Be A #Trailsetter in Virginia's Blue Ridge! Our kit includes downloadable logos, relevant website links, shareable videos, social media accounts, and other ways you can connect with us and help share the story of what makes Virginia's Blue Ridge a great place to visit.

Roanoke Valley Spotlight