Our region is a vibrant one, full of places for visitors to explore, eat, stay, and play. We love sharing these experiences and creating sample itineraries on our social media channels, and it’s a crucial way to help our visitors plan their stay.
Posting regularly on social media is an important way to show off your business’s offerings to visitors. Sharing your unique story can help your business gain visibility online, help visitors plan their trips, and could even lead to a feature on one of Visit VBR’s social media channels! Below, we’ve put together tips and tricks to help you create engaging content.
First, here’s a little bit about the social media pages at Visit VBR.
Destination Website - visitvbr.com - Our extensive website is an incredible resource for visitors planning an itinerary in our region, with millions of views a year! From comprehensive blog posts to upcoming events, our site is the official source of information for travelers to the Roanoke Region in Virginia’s Blue Ridge! If you’re planning an event and would like for it to be listed on our Calendar of Events, please visit the Submit an Event page or contact Holly Marden for more information.
Instagram - @visitvbr - The Visit Virginia’s Blue Ridge Instagram page showcases the best photographs and videos from around the region to guide visitors through what they can experience during their stay. The link in our Bio directs them to key resources on our website that supports this social content. We also post Instagram Stories daily, focusing on reposting content from local businesses. Followers are encouraged to use the hashtag #VisitVBR or tag @VisitVBR for potential repost shares!
Instagram - @visitvbrsports - This niche account is for all of our sports lovers and athletes! Our region proudly hosts national sporting events, including USA Cycling and NCAA tournaments! Virginia’s Blue Ridge is perfectly positioned to welcome championships of all kinds, and regularly does! On this page, you’ll find updates on major sporting events, athlete highlights, and outdoor adventures that everyone can enjoy.
Facebook - @visitvbr - Our Facebook content features beautiful and unique images and videos from all over the region, including reposted content from our followers. You’ll also see exciting news coverage and announcements from major publications, informative articles from our blog, engaging videos, and user-generated content, which encourages our fans to continue sharing their own stories and experiences on an ongoing basis. Followers are encouraged to tag @VisitVBR for potential repost features!
YouTube - @visitvbr - Our YouTube page focuses on professional, longer-form videos to visually depict the beauty and adventure that awaits visitors. We post episodes from our show called “Adventures in Virginia’s Blue Ridge,” created in collaboration with Roanoke Valley Television. The show narrates specific places visitors can eat, stay, and play. Additionally, a variety of YouTube Shorts are available for viewers who prefer to watch their YouTube content more quickly.
Twitter - @visitvbr - Our Twitter account provides interesting news, photos, and timely updates and happenings in and around Virginia’s Blue Ridge.
LinkedIn - @Visit Virginia's Blue Ridge - Our LinkedIn account provides updates on the achievements of various departments we have here at Visit Virginia’s Blue Ridge, including exciting news about our region being featured in major publications, important sports and meeting events, major marketing campaign updates, relevant local news, and more.
Spotify - Our Spotify channel includes tunes from Virginia’s Blue Ridge and a fun holiday playlist featuring the Visit VBR team’s favorite seasonal jams!
Pinterest: Our Pinterest page features fun things to do in Virginia’s Blue Ridge! Save Pins to a travel Pinboard for planning your next metro mountain adventure.
We love sharing compelling content that highlights our region in unique, beautiful, inspiring, engaging, funny, or eye-catching ways to help our followers plan their metro mountain adventure in Virginia’s Blue Ridge!
Give us a heads up - letting us know 1-2 months in advance about new programs, events, or opportunities helps give the Visit VBR team time to incorporate potential features into a larger content calendar.
Remember to tag @visitvbr in your own content and posts. It's the best way to ensure we receive notifications about the content and information you share on social media.
Top-performing shared content typically includes:
Examples of awesome #VisitVBR photos
We love spotlighting innovative, creative, and adventurous people who are making our region a more unique and exciting place to visit. This ongoing series features Trailsetters from all categories, including the arts, culture, sports, and business scenes.
Check out a few of our region’s Trailsetters below. Click any of the photos to see their Reel play on Instagram!
Xavier Tramaine Duckett of Hmble Hstle
Jed Curtis of Heart & Spade Forge
Bryn McDaniel of Kind Baking Co.
We can’t wait to see you on social media! Have a question, content request, or Trailsetter story to share? Reach out to our Social Media & Content Manager, Jennifer Hayward, via email. Happy sharing!
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.