We invite our community partners to encourage everyone to Be A #Trailsetter in Virginia's Blue Ridge. Trailsetter is our version of the word, "trendsetter." The culture in Virginia's Blue Ridge leads the way - in outdoor adventure, medical research, education, the arts, culinary, sports, meetings, business, economic development - we create our own trail and invite others to come enjoy the ride with us.
Download our Dropbox folder and view our guide to how you can use the Virginia's Blue Ridge, Be A #Trailsetter, and America's East Coast Mountain Biking Capital materials in your own marketing efforts.
We all play an important role in growing Virginia's Blue Ridge as a destination and shaping the quality of life for visitors and residents.
Here are some ways you can spread the word about being a trailsetter in Virginia's Blue Ridge:
Our Visit Virginia's Blue Ridge Branding Kit serves as a guide and resource for how you can take part in the process of marketing Virginia's Blue Ridge as an awesome vacation destination.
This public Dropbox link contains the Virginia's Blue Ridge Brand Standards & Guidelines. The folder contains brand guidelines and details about how company logos can be used, in addition to logo files in a variety of formats. There are also various formats of the America's East Coast Mountain Biking Capital logo, Be A #Trailsetter materials, and other design elements that can be used to promote Virginia's Blue Ridge. If you have any questions about logos or how you can incorporate the brand, please contact our Marketing Department.
Help your website visitors by offering links to resources provided on the Visit Virginia's Blue Ridge website! The following are links that we encourage you to consider adding to your website:
If you're not currently partnered with Visit Virginia's Blue Ridge, fill out our Partnership form to begin the process. If you have questions about using a logo, please contact our Marketing Department.
Please connect with us on social media! It's a great way to learn more about new features and highlights of the region, and it helps us stay informed about the things you're sharing to your social audiences. You can also take part in the conversations happening on social networks through using our hashtags.
Visit our Videos page to find additional resources and content.
Shown below is a wordle graphic that features some of the key vocabulary and descriptive words we use when describing what people can expect to experience when they visit Virginia's Blue Ridge. Help us tell the story of what makes Virginia's Blue Ridge an incredible destination by incorporating descriptive vocabulary like this into your marketing messaging.
To help you introduce Virginia's Blue Ridge to your audience, we've created phrases and descriptions you're free to use to help spread the message of the region.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.