Press Room for Virginia's Blue Ridge

Thank you for your interest in Virginia's Blue Ridge (VBR).

The Visit Virginia’s Blue Ridge public relations team works with national and international travel media and vetted social influencers, who are outside of our immediate region, to help promote Virginia’s Blue Ridge as a metro mountain destination and generate tourism. While working closely with travel media, Visit VBR facilitates valuable connections with regional partners and resources in order to help media produce authentic stories of Virginia’s Blue Ridge.  

The destination boasts stunning scenery and outdoor adventures, local craft beverages and cuisine paired with rich history and heritage, shopping, arts and culture and so much more.  

Home to some of the best two-wheeled adventures on the East Coast, Virginia’s Blue Ridge is America’s East Coast Mountain Biking Capital. As the official destination marketing organization, Visit VBR seeks to promote sustainability and responsible trail use for all biking, hiking and paddling trails and the communities that work hard to create, preserve and maintain them.

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We look forward to working with you! Reach out about a media visit to Virginia’s Blue Ridge today to start planning your visit.  

Visit VBR’s Public Relations Contact

Kathryn Lucas
Director of Public Relations
Visit Virginia’s Blue Ridge 
101 Shenandoah Avenue, NE
Roanoke, VA 24016
(540) 342-6025 (ext. 129)

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