We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
Virginia’s Blue Ridge is home to an impressive collection of locally-produced craft beer, wine, and spirits.
Our setting in the Blue Ridge Mountains makes it an ideal location for growing grapes, as well as producing outstanding craft beer with the rich water sources in streams and rivers that flow through the mountains.
There is also a unique heritage in producing local spirits in the region, with Franklin County’s history of bootleg liquor production and reputation of being the Moonshine Capital of the World >
Your metro mountain adventure in Virginia’s Blue Ridge could include sampling a few IPAs at local breweries, taking a tour at one of the local wineries, enjoying a delicious cocktail at a local distillery, or all of the above.
Following your outdoor adventure or visit to one of the local museums, you’ll definitely want to visit the breweries, wineries, and craft spirits tasting rooms. Learn more about our offerings for each type of business:
Each location throughout the region is part of the Virginia’s Blue Ridge Cheers Trail - a collection of our local breweries, wineries, and distilleries. Check out the Cheers Trail Passport Program and learn how to check in at various locations to receive specials and prizes! Text 'Cheers' to (540) 253-4311 to download the passport directly to your mobile device!
A guided tour is a fun, informative, and delicious way to experience the craft beverage scene in Virginia's Blue Ridge.
The Views & Brews E-Bike Tours, offered by Roanoke Mountain Adventures, are guided bicycle tours that feature 3 tastings at local breweries while also enjoying beautiful mountain views. The bicycle ride is a safe course along the Greenways that leads you through local neighborhoods and village centers before crossing the Roanoke River into Downtown Roanoke.
To learn more about the art and science of craft cocktails, check out Shaken or Stirred - The Hands-On Craft Cocktails Adventure with Tour Roanoke. You'll learn how to make four craft cocktails with the award-winning bartenders at Lucky, a Downtown Roanoke restaurant and bar known for featuring some of the region's best drinks.
Don’t forget to take a look at our Special Events page for information about upcoming festivals, tastings, trivia nights, live music, and other activities happening at the craft beverage locations in the region.
You’ll also want to pick up a few items to take home after your time in Virginia’s Blue Ridge! The Shopping page features details about beer & wine shops that carry an assortment of local products, along with other specialty items that make for great gifts and souvenirs.
The Roanoke Region in Virginia’s Blue Ridge is home to a welcoming and inspiring craft beer
Fall in Virginia offers many fun activity combinations, but one of our favorites is hiking and wine.
You set out on a hike for glory – the longest, highest, hardest…whatever it is…and then you raise a
The combination of outdoor adventures and outdoor patios is the perfect way to be a #Trailsetter in
While we wait for the time to be able to visit all our favorite craft beverage spots in Virginia’s
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.