Hurricane Helene Update

We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More

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Virginia's Blue Ridge Cheers Trail Passport

The Cheers Trail is a great way to experience the breweries, wineries and distilleries of Virginia's Blue Ridge. With this exclusive passport, you can check off each spot you visit and complete the trail.

Once you’re registered, you will be on your way to immediately start receiving great deals and special offers for our breweries, wineries, & craft spirits in Virginia’s Blue Ridge.

Want to win a free Cheers Trail t-shirt? Complete the form when you download the passport, check in at five locations, and we'll mail you a free Cheers Trail shirt!

Cheers!