Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >


Press Trips

Thank you for your interest in Virginia’s Blue Ridge – America’s East Coast Mountain Biking Capital

For those seeking a rich mix of culture and outdoors, Virginia’s Blue Ridge boasts the largest metropolitan center in the Blue Ridge Mountain chain, adding a surprising vibrancy to the serene splendor and outdoor adventure in Virginia’s Blue Ridge Mountains. Visit Virginia’s Blue Ridge (Visit VBR) is the official regional destination marketing organization promoting the cities of Roanoke and Salem and counties of Franklin, Roanoke and Botetourt.   

Visit VBR welcomes media requests from credible travel influencers and journalists. Please submit your request, along with any additional information you’d like to share, by completing the form below at least two weeks before your requested visit.

For all other general inquiries from the public, please use our Contact Us form.

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Roanoke Valley Spotlight