UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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About Us

Visit Virginia's Blue Ridge is the region's official destination marketing organization.

We work to provide information on accommodations, attractions, recreation, dining, and more in Virginia's Blue Ridge for convention, meeting, and leisure travelers.

Through partnerships with the local business community across numerous industries, our goal is to attract visitors to Virginia's Blue Ridge and ensure they have a wonderful experience while visiting.

Whether planning to visit Virginia's Blue Ridge for business, pleasure, or both, we are happy to assist you and meet your travel needs.


Destination Vision Plan

Find out what's next for the region by taking a look at the 2030 VBR Destination Vision Plan. It's a collaboration between our participating localities and community partners as we identify and create amenities that will enhance the quality of life in Virginia's Blue Ridge for visitors and locals. Visit our website to learn more about the process.

You can also download this PDF overview of the 2030 Destination Vision Plan > 


Visit VBRThe Virginia's Blue Ridge Visitor Information Center is located in Downtown Roanoke and is open daily from 9am - 5pm, staffed by knowledgeable ambassadors who can assist you and answer any questions you have about visiting the Roanoke Valley. 

We are a not-for-profit destination marketing organization funded through local government jurisdictions as well as regional tourism partnerships.

The Roanoke Valley region is home to over 300,000 people, making it the largest metropolitan area in Western Virginia and the heart of Virginia's Blue Ridge.

The counties of Botetourt, Franklin, and Roanoke, as well as the cities of Roanoke and Salem, comprise this beautiful region of Virginia's Blue Ridge Mountains.

The following sections provide more information about Visit Virginia's Blue Ridge and its partners:

  • Staff: A directory of staff members that make up the team at Visit Virginia's Blue Ridge

  • Extranet Training: For partners interested in learning more about how to use the Partner Extranet

  • Partnership: Find out about the benefits and ways you can partner with Visit Virginia's Blue Ridge to promote your business to visitors


A Politico Magazine feature about the history and transformation of the region.


Roanoke Valley Spotlight