Take advantage of a variety of fun free things to do!
Hurricane Helene Update
We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
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Roanoke Special Offers & Deals
VBR Savings Pass - Special Offers, Deals, Discounts
Make the most of your visit to the Roanoke Valley in Virginia's Blue Ridge Mountains by taking advantage of our great specials and deals by signing up for the free VBR Savings Pass!
The Savings Pass is a mobile pass program that's delivered instantly to your mobile device and provides access to discounts & special offers at local attractions, restaurants, breweries, wineries, and shops in Virginia's Blue Ridge.
Coupons and specials include discounts on meals, tickets and admissions at local attractions & museums, savings on merchandise and apparel, and complimentary items, such as gifts, appetizers, and desserts!
When you sign up, the pass will be sent to you via text message or e-mail and you're eligible to redeem the offers instantly.
When visiting a venue included on the pass, you show your phone to the attendant at the location to redeem your discount.
We have a collection of over 30 deals and discounts at locations throughout Virginia's Blue Ridge, making it a great resource to help you save during your next vacation.
You can sign up through our VBR Savings Pass page or simply text SAVINGS to (540) 253-4311 to access the pass.
If you're interested in saving on craft beverages in Virginia's Blue Ridge, we also encourage you to check out our VBR Cheers Trail Passport Program, where you can receive a free Cheers Trail t-shirt for using the passport.
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Roanoke Region Spotlight
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.
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