Take advantage of a variety of fun free things to do!
Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >
Make the most of your visit to the Roanoke Valley in Virginia's Blue Ridge Mountains by taking advantage of our great specials and deals by signing up for the free VBR Savings Pass!
The Savings Pass is a mobile pass program that's delivered instantly to your mobile device and provides access to discounts & special offers at local attractions, restaurants, breweries, wineries, and shops in Virginia's Blue Ridge.
Coupons and specials include discounts on meals, tickets and admissions at local attractions & museums, savings on merchandise and apparel, and complimentary items, such as gifts, appetizers, and desserts!
When you sign up, the pass will be sent to you via text message or e-mail and you're eligible to redeem the offers instantly.
When visiting a venue included on the pass, you show your phone to the attendant at the location to redeem your discount.
We have a collection of over 30 deals and discounts at locations throughout Virginia's Blue Ridge, making it a great resource to help you save during your next vacation.
You can sign up through our VBR Savings Pass page or simply text SAVINGS to (540) 253-4311 to access the pass.
If you're interested in saving on craft beverages in Virginia's Blue Ridge, we also encourage you to check out our VBR Cheers Trail Passport Program, where you can receive a free Cheers Trail t-shirt for using the passport.