Take advantage of the Star Pass and save up to 31% on admission to local museums and attractions!
There are so many fun things to do in the Roanoke Valley in Virginia's Blue Ridge Mountains. From galleries and museums to sports and shopping, there's always a new experience just moments away where you can be a #Trailsetter.
Roanoke has earned the nickname "Star City of the South" by being the recreational, cultural and business hub of Virginia's Blue Ridge Mountains. The nickname is also attributed to the iconic Roanoke Star, which sits atop Mill Mountain and overlooks the entire region.
The star can be easily reached via the Blue Ridge Parkway, the scenic roadway that winds through the heart of Virginia's Blue Ridge.
Roanoke and the surrounding cities and counties that make up the Roanoke Valley host more festivals and cultural events than any place west of Richmond, and there's a vibrant nightlife scene that continues to grow.
You'll also want to take advantage of the collection of outdoor adventures in the Blue Ridge Mountains, such as the amazing mountain biking and hiking trails, as well as blueways and water trails for paddling.
As the first destination on the East Coast to be named a Silver-Level Ride Center by the International Mountain Bicycling Association, Virginia's Blue Ridge is America's East Coast Mountain Biking Capital!
The region boasts over 1,000 miles of trails for trailsetters of all types!
Following your adventure, quench your thirst with some local beer, wine & spirits. Each local spot is part of the Virginia's Blue Ridge Cheers Trail, and if you sign up for the Cheers Trail Passport Program, you can check in at various locations to receive exclusive special offers and a receive a free Cheers Trail t-shirt! Learn more >
When you begin your day in the Roanoke Valley, a Blue Ridge Day full of adventure and excitement awaits you.
Visitors to Virginia's Blue Ridge have all kinds of variety of things to see and do.
Check out the sections below to get more information!
We also feature a great assortment of FREE family-fun activities.
You can plan fun things to do with the kids, have a romantic getaway, learn about the area's unique culture and history by meeting our friendly locals, and enjoy all the outdoor adventures of being in a mountain destination.
Most importantly, it all happens amid the stunning natural beauty of Virginia's Blue Ridge.
Want help in picking some things to do during your visit? Take a look at our Sample Itineraries and consider booking a Vacation Package, which provides the convenient option of purchasing tickets to local attractions and events along with booking accommodations.