Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >



Contact Us

Visit Virginia's Blue Ridge
101 Shenandoah Avenue, NE
Roanoke, Virginia 24016-2044
Phone: (540) 342-6025
Fax: (540) 342-7119


Landon HowardLandon C. Howard
(540) 342-6025 x111

Heidi Bowling - Visit Virginia's Blue RidgeHeidi Bowling
Director of Operations / Assistant to the President
(540) 342-6025 x116

Marlee Richardson - Visit Virginia's Blue RidgeMarlee Richardson
Partnership & CRM Manager
(540) 342-6025 x118

Sales & Marketing

Debora WrightDebora S. Wright
Vice President of Sales & Marketing
(540) 342-6025 x121

David Aldridge Visit VBRDavid Aldridge
Director of Marketing
(540) 342-6025 x124

Taylor Spellman - Visit Virginia's Blue RidgeTaylor Spellman
Director of Public Relations
(540) 342-6025 x122

John OneyJohn Oney
Director of Sales
(540) 342-6025 x115

Shannon Keener - Visit Virginia's Blue RidgeShannon Terry
Marketing Manager
(540) 342-6025 x117

Kathryn Lucas - Visit Virginia's Blue RidgeKathryn Lucas
Public Relations Manager
(540) 342-6025 x129

Kristine McCormickKristine McCormick
Outdoors Experience Manager
(540) 342-6025 x125

Destination Development

Catherine Fox - Visit Virginia's Blue RidgeCatherine Fox
Vice President of Destination Development
(540) 342-6025 x114

Holly Marden - Visit VBRHolly Marden (Part-Time)
Events Coordinator
(540) 342-6025 x119

Jane Smith - Visit VBRJane Smith
Visitor Services Lead (Part-Time)
(540) 342-6025

Roanoke Valley Spotlight