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We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
Heritage Family Market opened in December 2013 and now, the 4,000-square foot space is half retail — a deli counter, dairy and frozen food sections, and shelves of dry and canned goods — and half warehouse, office space and food prep/bakery.Heritage Family Market sells deli sliced meats & cheeses, and has a bakery with fresh bread, cinnamon and raspberry rolls, and whoopie pies. They sell bulk foods like flour, sugar, spices, soup mix, cappuccino mix, hot cocoa mix and nuts packaged for purchase. Frozen fruits and vegetables as well as dried fruits are also available for purchase. The store also sells jar goods like salsa, chow chow, pickles, relish, jams and jellies. Much of the store’s inventory comes from Amish and Mennonite suppliers in Ohio and Pennsylvania, but several Virginia-produced items are on the store’s shelves as well.
I-81 Northbound: Get off at Exit 150B. Follow the exit ramp onto US-11. In 0.2 mile, turn right onto US-220 North (Roanoke Rd). Drive North on 220 for 8.6 miles. Heritage Family Market is on the right side.
I-81 Southbound: Get off at Exit 156. Turn right at end of ramp onto Brughs Mill Road. Drive for 3.2 miles. Turn right onto Rt. 220 North (Roanoke Rd). Drive for 1.5 miles, and look for Heritage Family Market on the right.
I-64 East: Take Exit 27 for US-60 W/220 S toward Clifton Forge/Roanoke. Bear right at end of ramp. Continue for 0.6 mile, then bear right on ramp for US-220 South. Drive for 25.7 miles, arriving at Heritage Family Market on the left.
I-64 West: Take Exit 27 for US-60 W/220 S toward Clifton Forge/Roanoke. Turn left at end of ramp. Continue for 0.6 mile, then bear right on ramp for US-220 South. Drive for 25.7 miles, arriving at Heritage Family Market on the left.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.