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Directions to the Visitor Center

The Virginia's Blue Ridge Visitor Information Center is easy to reach for travelers coming to Virginia's Blue Ridge from any direction.

The following step-by-step directions will guide you to the Visitor Information Center, whether you're traveling from north, south, east or west.

If you need additional assistance, feel free to contact the Visitor Center staff via phone at (540) 342-6025.

Directions from Interstate 81

  • Exit 143 to Interstate 581/Route 220 South
  • Exit 5 to Downtown Roanoke
  • Merge left onto Williamson Road
  • Turn right onto Shenandoah Avenue
  • Visitor Center is on the left

Directions from Route 220 North

  • The Route becomes Interstate 581 near Downtown Roanoke
  • Take Exit 4E/Orange Avenue
  • Turn right onto Williamson Road
  • Turn right onto Shenandoah Avenue
  • Visitor Center is on the left

Directions from Route 460/Orange Avenue

  • Turn south on Williamson Road (toward the Berglund Center)
  • Turn right onto Shenandoah Avenue
  • Visitor Center is on the left

Directions from the Blue Ridge Parkway

  • Take the exit at Milepost 120 onto Mill Mountain Parkway
  • Proceed 3 miles to the Roanoke Star & Overlook, Mill Mountain Zoo and Discovery Center (left on Prospect Road SE - it's worth a stop!)
  • Mill Mountain Parkway turns into JP Fishburn Parkway and then becomes Walnut Avenue
  • From Walnut Avenue, turn left onto Jefferson Street and take immediate left onto Williamson Road
  • Follow Williamson Road into Downtown Roanoke and turn left onto Wells Avenue
  • Turn left onto North Jefferson Street, turn left onto Shenandoah Avenue
  • Visitor Center is on the right

Contact Information
101 Shenandoah Ave., NE, Roanoke VA 24016
(540) 342-6025

Open 9am - 5pm (daily) | Shorter hours on Sundays (noon - 5pm) in Jan/Feb.
Closed Thanksgiving, Christmas, New Year's Day and Easter.

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