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Virginia’s Blue Ridge TWENTY24 is America’s premier women’s cycling team empowering women and young girls to develop and thrive as world leaders. Championing diversity, equity, inclusion, and belonging not only in the sport of cycling, but in occupations, cultures, and all aspects of their lives.
In 2018, Virginia’s Blue Ridge (VBR) earned International Mountain Bicycling Association (IMBA)’s Silver-Level Ride Center designation and subsequently staked a claim as “America’s East Coast Mountain Biking Capital.” This solidified VBR as a mountain biking destination. Now, Visit VBR is investing in a partnership with TWENTY24 in an effort to further enhance our outdoor recreation brand by showcasing the additional disciplines of road and gravel cycling. A comprehensive marketing & PR campaign will support the effort.
Highlighting our vibrant cycling community and our many outdoor recreation opportunities has been successful in attracting visitors to Virginia’s Blue Ridge. Tourism not only brings visitors and revenue to our region, it often becomes the first step in recruiting an educated workforce, ensuring our future growth.
We embrace a not-too-distant future where Virginia’s Blue Ridge is nationally known as a premier cycling destination, introducing a new generation to this outdoor haven where people live, learn, work, train and play.
With investment from Visit Virginia’s Blue Ridge, the Virginia Tourism Corporation and local sponsors, we are launching “The Road to Paris 2024 Campaign.” There are many reasons to get behind this team, from a simple love of the sport to pride for team U.S.A., as well as other Olympic Teams, one cannot overlook the compelling pillars of our campaign’s mission:
We are grateful for the support of our local and regional partners and would like to extend our sincere appreciation to the following: