You've probably heard that Virginia is for Lovers!

Not only is that saying reflective of the welcoming culture and community we have in the Commonwealth of Virginia, it’s also become known as one of the most iconic tourism slogans in the country. It's even found its way onto some popular TV shows.

The Virginia Tourism Corporation features a variety of products and souvenirs as part of its merchandise and apparel line, including many things you can find at local businesses and shops in Virginia’s Blue Ridge.

If you’re looking for a few Virginia is for Lovers items during your next getaway to the Roanoke Valley in Virginia’s Blue Ridge Mountains, here are the spots to include on your shopping list.

Apple Barn II Gifts & Collectibles

Virginia is for Lovers is the official state slogan, but we also use the Virginia is for Mountain Lovers slogan in this part of the state. In addition to an amazing collection of Cat’s Meow pieces, the Apple Barn II sells Virginia is for Mountain Lovers t-shirts, which make for a great gift.


Remember the good times of your nights out on the town in Virginia’s Blue Ridge with a shot glass from chocolatepaper. Are your memories a little fuzzy? Sounds like you’re the type who needs a couple shot glasses. :)

The Gift Niche

The Gift Niche

You’ll find an assortment of Virginia is for Lovers items and Roanoke-related souvenirs at The Gift Niche on Market Square in Downtown Roanoke. Offerings include coffee mugs, t-shirts, postcards, magnets, and more. 

Smith Mountain Lake Visitor Center

Put some #LOVEVA swag on your vehicle by stopping by the Smith Mountain Lake Visitor Center to pick up a free Virginia is for Lovers bumper sticker. With how much we enjoy the outdoors in Virginia’s Blue Ridge, these also look great on water bottles, kayaks, and coolers. The Visitor Center is located at Bridgewater Marina.

Did you know you can also get a free Virginia’s Blue Ridge (VBR) euro sticker? Pick yours up at the Virginia’s Blue Ridge Visitor Information Center in Downtown Roanoke!

Countryside Classics

Give your home or garden a little extra love with a Virginia is for Lovers garden flag, which are available for purchase at Countryside Classics.

Roanoke-Blacksburg Regional Airport

Roanoke-Blacksburg Regional Airport

Flying in or out of Virginia Blue Ridge through the Roanoke-Blacksburg Airport? Give yourself a few extra minutes to visit the Hudson News store at the airport to find Roanoke souvenirs and Virginia is for Lovers merchandise.

Visit our Shopping section for more information on shops, boutiques, antiquing and other stores in Virginia’s Blue Ridge. You can also subscribe to our e-newsletter for additional trip ideas. For more Virginia is for Lovers items, check out the online store on

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