COVID-19 - Virginia's Blue Ridge Tourism Impact Survey

Visit Virginia's Blue Ridge is tracking the way local businesses and services are being impacted by COVID-19 to help show the need for support for our local industries. Please fill out this survey to let us know how your business has been impacted. Complete the Survey >

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COVID-19 - Visit VBR Partner Resources

Virginia's Blue Ridge is home to many organizations that are dedicated to serving the local and regional business community on a regular basis, especially during the COVID-19 crisis.

Virginia's Blue Ridge Tourism Impact Survey - let us know how your business has been impacted >


New Mitigation Measures to Slow COVID-19 Spread - Effective December 14, 2020

The Governor of Virginia announced Executive Order Number Seventy-Two in a series of new, targeted measures to slow the spread of COVID-19 throughout the Commonwealth of Virginia. The new mitigation measures include the following:

  • Modified Stay at Home Order: All individuals must remain in their place of residence between 12:00 a.m and 5:00 a.m., with exceptions for obtaining food or goods, traveling to/from work, and seeking medical attention.
  • Universal Mask Requirement: All individuals age five and above are required to wear face coverings in indoor settings shared with others or when outdoors and within 6 feet of another person.
  • Reduction in Social Gatherings: All social gatherings must be limited to 10 individuals or less, including parties, celebrations, or social events, whether held indoors or outdoors. This does not apply to religious services, employment, or educational settings.
  • Limits on Dining Establishments (continued from statewide measures effective November 15, 2020): On-site alcohol curfew - On-site sale, consumption, or possession of alcohol is prohibited after 10:00 p.m. in any restaurant, dining establishment, food court, brewery, microbrewery, distillery, winery, or tasting room. All these establishments must close by midnight.
  • Teleworking: Employees that can telework are strongly encouraged to do so.

See the full text of Executive Order 72 on the Governor of Virginia's website > 


Phase Three Guidelines for All Business Sectors | Commonwealth of Virginia - Forward Virginia Guidelines >

Phase Three - effective July 1, 2020

We've also created a special Forward Virginia - Phase Three Guidelines page on our website to inform the general public about this step in the Forward Virginia plan as set forth by the Governor of Virginia. It provides resources and information about ways people can continue to support local businesses in Virginia's Blue Ridge. Phase Three Guidelines Page > 


Masks & Face Coverings

Effective May 29, 2020 and pursuant to Governor Northam's Executive Order 63, all patrons aged 10 and over shall wear face coverings over their mouth and nose when entering, exiting, traveling through, or spending time inside buildings. As part of the Governor's enhanced measures effective November 16, 2020, the mask mandate now includes all patrons aged 5 and over being required to wear masks or face coverings in any indoor public space.

Individuals who have trouble breathing or have medical conditions that prohibit wearing a mask or face covering will not be required to do so. These individuals will not be required to prove or explain medical conditions.

Additional Details: Executive Order 63 from the Office of the Governor > | Amended Executive Order 63 >

Resource: Mask Friendly Posters >


Virginia's Blue Ridge Stay Safe Pledge

VBR Stay Safe Pledge Business FormWe encourage all businesses and individuals to commit to the Virginia's Blue Ridge Stay Safe Pledge as a way to work together to ensure the health and safety of our community.

The pledge follows recommended guidelines from the CDC and public health experts on the best ways to limit the spread of COVID-19 and help Virginia's Blue Ridge stay safe as a region for local residents, businesses, and visitors.

We're encouraging all local businesses and partners to join this initiative by taking the pledge. Complete our short form to let us know you're participating! Stay Safe Pledge Business Form >

Learn more about the VBR Stay Safe Pledge >


COVID-19 - Industry Resources on Best Practices & Guidelines for Reopening

There are also many resources from trade organizations and agencies related to best practices and guidelines for various hospitality and travel industries as they move forward during the COVID-19 pandemic.


To help you get an idea of the funding and financial support that may be available to you, please consider the following business resources below. Keep in mind that many of these entities may be experiencing a high volume of inquiries at this time:

Visit VBR Updates & Alerts

Virginia Tourism Corporation: COVID-19 Industry Response Toolkit

Regional Resources

Local Governments - Business Information & Updates

Local Chambers of Commerce

State Resources

National & Related Resources

Mental Health & Self Care Resources


Visit VBR Updates & Information

Visit Virginia's Blue Ridge is committed to supporting our local hospitality industry, which is a vital part of the region's economy and generates thousands of jobs. As the Coronavirus affects travel and business decisions, the team at Visit Virginia's Blue Ridge will continue to coordinate with our partners to assess how business is changing and how we can work to develop resources that help minimize the impact on our economy. If you have updates that you can provide to us regarding your business, please reach out to the following staff contacts:

Partner Updates
Catherine Fox - cfox@visitvbr.com

Event Updates
Catherine Fox - cfox@visitvbr.com

Hotel Updates
Caitlin Schmelz - cschmelz@visitvbr.com

Visit VBR has also developed a page with information, ideas, and resources about how locals and future visitors can support our local businesses during this difficult time.