Visit Virginia’s Blue Ridge (VBR) is excited to launch our Worth the Wait marketing campaign. Featuring a message of optimism and hope, Visit VBR developed an in-house campaign with existing resources encouraging local residents and future visitors to get inspired and dream about making new memories in Virginia’s Blue Ridge.

The campaign features a Worth the Wait video, which will be showcased on the Visit VBR website and social media channels. The campaign will highlight website resources, virtual activities, online tours, virtual events, coloring sheets, and VBR-themed games including trivia and bingo. Another integral part of the program are listings with opportunities to support local businesses during this time of COVID-19 by taking advantage of special VBR takeout maps, online shopping options, and ways to participate in local campaigns & fundraisers.

Click here to visit the NEW Worth the Wait Landing page. Please help us amplify this campaign by sharing the Worth the Wait landing page and video through your social media channels with friends and family.


Visit Virginia’s Blue Ridge is grateful for your support!