Virginia's Blue Ridge Tourism
is On the Rise Unlike EVER Before

Virginia’s Blue Ridge lodging industry experienced a RECORD 8.9% increase in hotel room demand during calendar year 2018, resulting in approximately 1.3 million rooms sold. In fact, Virginia’s Blue Ridge recorded the highest percentage of growth for room demand in Virginia, according to STR, Inc. Room revenue grew by a RECORD $7.5 million in 2018, totaling $112 million, an astounding 7.9% increase over 2017. A record number of sporting events and meetings attributed to this significant growth in 2018.

“More jobs, more profits, and more tax collections clearly indicates that Virginia’s Blue Ridge is being recognized as a mountain vacation destination,” said Landon Howard, President of Visit Virginia’s Blue Ridge. “Virginia’s Blue Ridge is growing unlike ever before thanks to our 1,400+ industry partners and the investment support from the Cities of Roanoke and Salem and the Counties of Roanoke, Franklin and Botetourt. It’s all about regional collaboration, generating more jobs and creating a greater return on investment.”

Support regional tourism. Click here to view this video entitled “We ARE Virginia’s Blue Ridge!”