Hurricane Helene Update

We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More

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Primland Resort

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This pristine Blue Ridge Mountain resort offers 12,000 acres of space, sky, and shifting moods. Eco-conscious and thoughtfully developed, Primland is the ultimate retreat for world-class golf, refined dining and outdoor activities in an environment of rare natural beauty.

  • Map View:
Directions
Dining
Services
Accommodations
Recreation
Cabins & Cottages
Directions
  • Directions: From Roanoke: Take I-81 South. Exit at Hwy 8 South (2nd Christiansburg exit) and follow 30 mi. to Blue Ridge Pkwy. Take Pkwy south 10 mi. to the US 58 Exit. Follow US 58 east toward Stuart for 4 1/2 mi., then turn right on Busted Rock Rd. Follow Busted Rock 2 mi. to Primland's North Gate.

    From I-77 Corridor Including Charlotte (145 miles): Take I-77 to Exit # 14, Hillsville, Virginia. Take US 58 East and follow under the Blue Ridge Parkway and through Meadows of Dan, for 29 miles. Take a right at Busted Rock Road (Route # 610). Follow Busted Rock for 2 miles to Primland's North Gate.

    From Winston-Salem (64 miles): Take US 52 North to Germanton exit. Take Hwy 8 North turning west onto US 58 in Stuart. Follow US 58 West for 11 miles and turn left at Busted Rock Road. (See Primland sign.) Follow Busted Rock for 2 miles to Primland's North Gate.
  • Major Access Routes: Blue Ridge Parkway
  • Miles from I-81: 46.5
Dining
  • Monday Hours: 7:00 am - 11:00 pm
  • Tuesday Hours: 7:00 am - 11:00 pm
  • Wednesday Hours: 7:00 am - 11:00 pm
  • Thursday Hours: 7:00 am - 11:00 pm
  • Friday Hours: 7:00 am - 11:00 pm
  • Saturday Hours: 7:00 am - 11:00 pm
  • Sunday Hours: 7:00 am - 11:00 pm
  • Holidays Closed: Open all Holidays
  • Breakfast Served:
  • Lunch Served:
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  • Bar/Lounge:
  • Carryout Available:
  • Delivery Available:
  • Children's Menu:
  • Vegetarian Options:
  • Credit Card Types Accepted: All Major Credit Cards
  • Credit Cards Accepted:
  • Free Wireless:
  • Handicap Accessible: Yes
  • Outdoor Dining:
  • Private Banquet Room:
  • Reservations: Required
  • Smoke Free:
  • Smoking Area:
  • Sports Bar:
Services
  • Monday Hours: 24 hours
  • Tuesday Hours: 24 hours
  • Wednesday Hours: 24 hours
  • Thursday Hours: 24 hours
  • Friday Hours: 24 hours
  • Saturday Hours: 24 hours
  • Sunday Hours: 24 hours
  • Holidays Closed: none
  • Credit Cards Accepted:
  • Credit Card Types Accepted: all
  • Pet Friendly:
Accommodations
  • Airport Shuttle:
  • Amtrak Shuttle:
  • Cost for Airport Shuttle: 200
  • Cost for Amtrak Shuttle: 200
  • Miles to airport: 52
  • Valet Parking:
  • Free Parking:
  • Automated Teller (ATM):
  • Breakfast Served: 7 am until 10 am
  • Business Center:
  • Cable TV:
  • Coffeemaker:
  • Concierge:
  • Credit Card Types Accepted: American Express, Master Card and Visa
  • Credit Cards Accepted:
  • Elevator:
  • Interior Corridors:
  • Fitness Facilities:
  • Free Local Calls:
  • Free Wireless In Room:
  • High Speed Internet:
  • High Speed Internet Fee: complimentary
  • Wireless Fee: complimentary
  • Gift Shop:
  • Hair Dryer:
  • Indoor Pool:
  • Whirlpool:
  • Iron/Ironing Board:
  • Laundry/Valet Service:
  • Lounge:
  • Number of Floors: 4
  • Number of Handicap Rooms: 2
  • Number of Jacuzzi Rooms: 1
  • Number of Non-Smoking Rooms: 66
  • Number of Suites: 26
  • Total Number of Rooms: 65
  • Pet Policy: Mountain Homes-$25.per pet daily, plus housekeeping fee of $300-$500 per stay for some Mtn Homes.
  • Pets Allowed:
  • Points of Interest Nearby: Blue Ridge Parkway, Floyd, Chateau Morrisette
  • Refrigerator:
  • Restaurant:
  • Room Service:
  • Additional Information: Dining venues are on site. Elements is our fine dining restaurant opened for breakfast and dinner with reservations required for dinner. 19th Pub is our casual dining and is open for lunch and dinner - no reservations required. Stables Saloon is seasonal - opened most weekends and additional days on holidays and summer / fall months with country style buffet and live Blue Grass music.
Recreation
  • Additional Information: 18 hole golf course - The Highland Course / Full Service Spa / Hiking / Biking / Clay Shooting / RTV Tours / Fly Fishing / Horseback Riding / Geocaching / Observatory - Stargazing / Kayaking / Paddle Boarding / Tree Climbing / Disc Golf / Wingshooting / Spring Gobble / European Style Driven Shoots / Upland Hunts / Sporting Clays / Whitetail Deer Hunting / Bow, Air Rifle, Tomahawk & Spear Range
  • Credit Card Types Accepted: all
  • Credit Cards Accepted:
  • Handicap Accessible: yes
  • Restrooms:
  • RV Parking:
Cabins & Cottages
  • Free Wireless:
  • Pets Allowed:
  • Private Baths:
  • Total Number of Cottages or Cabins: 21
Facility Info
Meeting Rooms
Facility Info
  • DescriptionPrimland is the ideal place to celebrate all the special occasions of a lifetime. Whether it’s an anniversary, a milestone birthday or a reunion with family, classmates or friends, Primland makes planning the special moment or occasions easy with comfortable mountain lodging for guests, casual and elegant venues for dining, extensive choices for outdoor activities and friendly, experienced staff on hand to address every need. In addition to meticulously attending to the details involved in an indoor or outdoor event, our corporate retreat center can arrange private horseback or ATV tours of the forests, guided hunting, fishing, sport shooting activities or group tournaments on its breathtaking Highland Course. A weekend at our Virginia conference center and event venue is one that your guests will recall fondly for years to come. For more information about events at Primland, send an e-mail to meetings@primland.com or call 276-222-3800.
  • Largest Room2178
  • Total Sq. Ft.6100
  • Reception Capacity150
  • Theatre Capacity120
  • Type of Space Indoor Space
  • Banquet Capacity135
  • Number of Rooms9
  • Suites20
  • Classroom Capacity108
  • Sleeping Rooms65
Stables Saloon Conference Center
  • Total Sq. Ft.: 1500
  • Width: 30
  • Length: 50
  • Height: 10
  • Banquet Capacity: 100
  • Reception Capacity: 60
Black Bear Conference Center
  • Total Sq. Ft.: 1512
  • Width: 28
  • Length: 54
  • Reception Capacity: 30
Galaxy
  • Total Sq. Ft.: 2178
  • Width: 66
  • Length: 33
  • Theater Capacity: 132
  • Classroom Capacity: 108
  • Banquet Capacity: 135
  • Reception Capacity: 150
Galaxy Major
  • Total Sq. Ft.: 627
  • Width: 47
  • Length: 33
  • Reception Capacity: 50
Galaxy Minor
  • Total Sq. Ft.: 1551
  • Width: 19
  • Length: 33
  • Reception Capacity: 100
Constellation Board Room
  • Total Sq. Ft.: 600
  • Width: 20
  • Length: 30
  • Classroom Capacity: 17
  • Banquet Capacity: 17
Milkway
  • Total Sq. Ft.: 240
  • Width: 16
  • Length: 15
  • Classroom Capacity: 8
  • Banquet Capacity: 8
Stars
  • Total Sq. Ft.: 180
  • Width: 12
  • Length: 15
  • Banquet Capacity: 6
  • Reception Capacity: 6
Elements
  • Total Sq. Ft.: 1215
  • Width: 45
  • Length: 27
  • Banquet Capacity: 72
Theatre
  • Total Sq. Ft.: 400
  • Width: 20
  • Length: 20
  • Theater Capacity: 17