UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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First Watch

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Here at First Watch, we begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Everything is made to order and freshness is never compromised. We don’t use heat lamps or deep fryers — we use only the finest ingredients possible for the freshest taste around. When you arrive, we welcome you with a pot — not just a cup — of our Project Sunrise coffee, along with complimentary newspapers and WiFi Internet access.