More and more people are opting for the personal touch and warmth of boutique hotels. They provide a one-of-a-kind experience where attention to detail stands out, personalized service reigns supreme, and the atmosphere is exclusive and on-trend. 

In the Roanoke Region in Virginia's Blue Ridge, we have several exquisite boutique hotels you can call home as you experience all our destination has to offer.

The Liberty Trust Hotel

101 S Jefferson Street - Downtown Roanoke 

The Liberty Trust Hotel - Downtown Roanoke, VA

Conveniently located in the hub of Downtown Roanoke, The Liberty Trust Hotel has 54 lavish guest rooms boasting custom-made furnishings, premium amenities, and all the finishes and detailing you’d expect from a stunning boutique hotel in Virginia. The hotel’s design takes inspiration from the historic building that once housed the First National Bank headquarters, constructed in 1910. 

Treat yourself to upscale bed and bath linens, plush slippers, a Nespresso machine with complimentary supplies, a mini refrigerator, and a superb restaurant aptly named The Vault at The Liberty Trust. Pet-friendly rooms are available by direct booking.

The Liberty Trust - Book Your Stay > 

The Rowland Hotel

300 E Main Street - Downtown Salem

Guest Room - Rowland Hotel - Salem, Virginia

The Rowland Hotel in downtown Salem is an intimate boutique hotel with 16 eye-catching rooms. Among the long list of generous amenities, you’ll find first-rate, round-the-clock customer service, irresistible bedding and blankets, Lavazza coffee makers, free parking and Wi-Fi, rain shower heads with a separate detachable shower head and hose, and limited pet-friendly rooms.

Within walking distance, you'll discover a haven of great shops, restaurants, and even the Roanoke College campus. But you may not want to leave the hotel come dinner time! Frankie Rowland's Steakhouse occupies the hotel's first floor and serves steak, seafood, and 70 types of martinis in a fine dining setting.

The Rowland Hotel - Book Your Stay >

Photo courtesy of Shows Great Real Estate Photography

Fire Station One Boutique Hotel

13 Church Avenue SE - Downtown Roanoke

Fire Station One Boutique Hotel

One of the draws of boutique hotels is they often present the opportunity to stay in interesting historic buildings that once served as something completely different. The Fire Station One Boutique Hotel building was a fire station in downtown Roanoke for an entire century. With seven unique guest rooms, each offering the luxury of a high-end hotel, Fire Station One Boutique Hotel is unlike any other place to stay in or around Roanoke. 

Right on-site, you'll find the TXTUR Showroom, where the very same company that furnished the hotel's beautiful rooms showcases their exquisite, made-to-order furniture. Browse their selection and perhaps take a piece of VBR's craftsmanship home with you as a souvenir. Afterward, head to the showroom’s Stock Café. Unwind with handcrafted cocktails and Nordic and Scandinavian-inspired dishes, all without leaving the building.

Fire Station One - Book Your Stay > 

The Lofts at Downtown Salem

10 W Main Street - Downtown Salem

Lofts at Downtown Salem - Salem, VA

Initially constructed in 1924, The Lofts at Downtown Salem was home to several automotive businesses before becoming a chic boutique hotel. Some of the rooms feature red brick walls and exposed beam ceilings.

The Lofts at Downtown Salem - Salem, VA

While the character of the upgraded historic building remains, the amenities are modern, and there are two tasty restaurants on site with a beautiful courtyard. When you stay at The Lofts, every corner you turn is an opportunity for a photo, so snap away and enjoy your stay!

The Lofts at Downtown Salem - Book Your Stay > 

Roanoke Boutique Hotel

539 Day Avenue - Downtown Roanoke

Roanoke Boutique Hotel - Roanoke, VA

Nestled within Roanoke's charming Historic District, the Roanoke Boutique Hotel seamlessly blends modern comfort with the timeless elegance of a bygone era. The 1890 Italianate-style home now serves as a jaw-droppingly gorgeous bed and breakfast.

Choose from three stylish rooms equipped with low-curb showers and king beds. Start your morning every day here with breakfast before heading out to the Blue Ridge Parkway or Appalachian Trail.

Roanoke Boutique Hotel - Book Your Stay > 

This is just a taste of the diverse lodging options waiting for you in the Roanoke Region. Discover your perfect home base for exploring Virginia's Blue Ridge!