Supported through ongoing media outreach by Visit Virginia's Blue Ridge, Roanoke was featured in Modern South's Taylor Swift travel guide as the ultimate Evermore destination.

The article, 'Where to Travel in the South Based On Your Taylor Swift Era,' recommends the Roanoke Region in Virginia's Blue Ridge as a prime vacation spot for fall and winter.

Modern South editor Kellie Walton described the metro mountain appeal of Roanoke, saying:

"Independent bookstores, coffee shops, and international dining buzz in town, while the mountains beyond feel like the perfect place to wander for "evermore." There are more than 1,000 miles of trails, after all."

The piece also highlighted upscale downtown accommodations like The Liberty Trust and an abundance of premier outdoor activities, such as hiking McAfee Knob.

Check out the full Modern South feature to start planning your Evermore vacation now.