Celebrate the Season. Support Neighbors in Need. Strengthen Our Community.
A beloved Virginia’s Blue Ridge tradition returns! Fashions for Evergreens is free and open to the public from Thanksgiving through New Year’s Day, benefiting United Way of Virginia's Blue Ridge.
Experience the magic of the season as local businesses and organizations showcase their creativity in a festive tree-decorating competition. Stroll through the display, snap photos with family and friends, and vote for your favorite tree — each dollar donated supports a meaningful cause.
Returning this year: The $10 Sweepstakes Donation!
With a $10 contribution, you’ll be entered to win an overnight stay with breakfast for two at The Hotel Roanoke. All donations go directly to United Way, and your information remains secure. The winner will be announced on January 10, 2027.
Join us in making the holidays merry and meaningful. Bring your loved ones, share your favorite moments using #hotelroanoke, and be part of a tradition that brings joy to all ages while giving back to our community.
We can’t wait to celebrate with you!
More details on event website.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.
