The Washington Post, a highly recognizable media outlet, touted this region’s outdoor adventure. Reporter John Briley shares about his visit to Roanoke, illustrating the positive change over the years. The article is titled, "In Roanoke, Va., discovering a gateway to outdoor adventure," and it was published June 4, 2021.

The Public Relations team at Visit VBR is constantly working to ensure information about the destination resonates with consumers by pitching story ideas, hosting virtual and in person media visits, as well as focusing on target market media. “Tourism is about place making. Articles of this nature are key to establishing Virginia’s Blue Ridge as an attractive place to visit, work and start a business. Tourism is the first date to Economic Development,” stated Landon Howard, President of Visit Virginia’s Blue Ridge.

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