Roanoke was recently featured as a “fun fall weekend getaway” on the TODAY Show with Hoda and Jenna. This past Saturday, TODAY’s nearly 3 million viewers saw clips of stunning foliage in Virginia’s Blue Ridge and were encouraged to book accommodations at The Liberty Trust boutique hotel in Downtown Roanoke. Roanoke’s annual Go Outside Festival and Hoda’s alma mater, Virginia Tech, were also mentioned. 

This major national coverage is a direct result of a pitch put together by Visit Virginia’s Blue Ridge and submitted by Virginia Tourism Corporation. The feature comes on the heels of recent Virginia’s Blue Ridge features on CNN & HGTV’s websites, also directly generated by the Visit VBR public relations team. 

The feature is also available to view online. Roanoke’s mention starts at the 1:26 minute mark and can also be seen in the Instagram post below. 

Media Contact
Kathryn Lucas (Director of Public Relations)
Visit Virginia’s Blue Ridge
klucas@visitvbr.com
540-342-6025 ext. 129

About Visit Virginia’s Blue Ridge (VBR)
Visit VBR is the official destination marketing organization for Virginia’s Blue Ridge which includes the Cities of Roanoke and Salem and the Counties of Botetourt, Franklin, and Roanoke. The region is easily accessible via the Roanoke-Blacksburg Regional Airport (ROA), Interstate 81, and Amtrak’s northeast regional route. Virginia’s Blue Ridge (VBR) is nestled in the heart of the Blue Ridge Mountains and along the Blue Ridge Parkway, providing a metro mountain mix of exciting outdoor adventure with refined culture.