Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >


Williamson Road Area Business Association

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Williamson Road is the Valley's Main Street. Once a major thoroughfare for travelers through Roanoke, this busy retail street is still a major entrance to the Star City. Today, Williamson Road links rapidly expanding commercial centers along Hershberger Road with the new excitement of downtown Roanoke. A tradition of convenient location, good value, and efficient and friendly service provides the building blocks for a new Williamson Road and the Williamson Road community. Visit our website to learn about festivals & events.