Williamson Road is the Valley's Main Street. Once a major thoroughfare for travelers through Roanoke, this busy retail street is still a major entrance to the Star City. Today, Williamson Road links rapidly expanding commercial centers along Hershberger Road with the new excitement of downtown Roanoke. A tradition of convenient location, good value, and efficient and friendly service provides the building blocks for a new Williamson Road and the Williamson Road community. Visit our website to learn about festivals & events.