UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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Williamson Road Area Business Association

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Williamson Road is the Valley's Main Street. Once a major thoroughfare for travelers through Roanoke, this busy retail street is still a major entrance to the Star City. Today, Williamson Road links rapidly expanding commercial centers along Hershberger Road with the new excitement of downtown Roanoke. A tradition of convenient location, good value, and efficient and friendly service provides the building blocks for a new Williamson Road and the Williamson Road community. Visit our website to learn about festivals & events.