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The Crooked Road, Virginia’s Heritage Music Trail, winds through the mountains of Southwest Virginia. Here, the Bluegrass, Old Time, and Traditional Country music is as beautiful and rugged as the landscape itself. Our mission is supporting economic development by promoting Heritage Tourism and Blue Ridge and Appalachian culture. Experience authentic mountain music where it was born at eight major venues: Ralph Stanley Museum, Country Cabin II, Carter Family Fold, Birthplace of Country Music Alliance, Rex Theater & Old Fiddler’s Convention, Blue Ridge Music Center, Floyd Country Store & County Sales, and Blue Ridge Institute & Museum of Ferrum College.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.