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Smith Mountain Lake LOVEwork

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The Smith Mountain Lake LOVE sign is a unique and vibrant symbol of the Smith Mountain Lake area, showcasing the region’s outdoor recreational offerings. While the mobile LOVE sign can be found in various locations, it’s most commonly on display at the Westlake Towne Center in Franklin County, providing visitors a great photo opportunity to celebrate the beauty and activities of Smith Mountain Lake.

Crafted from plywood, fiberglass, and Styrofoam, the 4x4 feet letters represent key activities at the lake: The L is designed from water skis and a wakeboard, representing the region’s active watersports scene; the O is a large golf ball, showcasing the area’s exceptional golf courses; the V features fishing lures, symbolizing the popular fishing culture; and the E is a throw-ring buoy, highlighting the boating culture that thrives at the lake.

Whether you're a local resident or a tourist, the Smith Mountain Lake LOVE sign is a must-see attraction. Stop by Westlake Towne Center to snap a photo and enjoy the surrounding outdoor recreation that makes Smith Mountain Lake a top destination for visitors.

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Recreation
Directions
  • Directions: Smith Mountain Lake is southeast of downtown Roanoke and can be reached from multiple directions. Visitors can take Route 24 east through Vinton to reach the lake, Route 116 south over Windy Gap Mountain to Route 122 to the lake, or south on US 220 to Rocky Mount and then Route 40 east to the lake.
  • Major Access Routes: Hwy. 122, Rt. 24, Rt. 40
Recreation
  • Friday Hours: Open
  • Monday Hours: Open
  • Saturday Hours: Open
  • Sports: Fishing, Boating, Water Sports, Hiking
  • Sunday Hours: Open
  • Thursday Hours: Open
  • Tuesday Hours: Open
  • Wednesday Hours: Open