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Explore Shades of Color, a vibrant store in Roanoke, Virginia, dedicated to showcasing African American culture through stunning art, heritage gifts, and home décor. This unique destination offers a diverse collection of products, including African American art, cultural books, handmade gifts, and local artwork. It’s the perfect place to find meaningful keepsakes, gifts, or pieces to adorn your home while celebrating the richness of African American history.
Located in downtown Roanoke, Shades of Color proudly features works by local and national African American artists. Whether you're seeking a special gift, a piece of art to enhance your space, or a unique souvenir, this store offers something for everyone. Explore its wide selection of cultural gifts, African American literature, and custom home décor that reflect the region's artistic heritage.
It’s a great spot for visitors and locals alike to learn about and support local artists and connect with African American heritage. Plan your visit to Shades of Color and discover exclusive, culturally inspired products in Roanoke, VA.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.