UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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Rotary Blue Ridge - New Generations

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The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: FIRST: The development of acquaintance as an opportunity for service; SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society; THIRD: The application of the ideal of service in each Rotarian’s personal, business, and community life; FOURTH: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.