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A full-service fly shop for beginners, experienced anglers and everyone in between. Stop in to book a guide trip, grab streamside essentials, outfit yourself for your next adventure or just hang out and talk fishing with our knowledgeable and friendly staff.
Here's what our customer's have to say ...
"I took my 2 teenage granddaughters fly fishing for the 1st time. Jay was absolutely great with them. We all had a really nice time and I think my girls are hooked on fly fishing. Thanks for a great day, Jay. We hope to see you again."
"My husband and I had a wonderful time fly fishing! We have been on float trips before, but this was our first trip with Jay and it was the best one. Jay is very very knowledgeable and knows how to make sure his guests have a good time."
"I've fished with Jay a number of times and each trip has been a great day on the water. Excellent guide who goes above and beyond to put you on fish and make sure you get what you're looking for out of the trip."
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.