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The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed… from cradles to caskets.
Downtowns in North Carolina, South Carolina, and Tennessee, and now Virginia - the same friendly and knowledgeable service that welcomed neighbors in Valle Crucis can be found in all of our communities. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents.
Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips.
The experience that our guests have both in our stores and in our communities is very important to us. As ambassadors, we want to share some of our favorite places to hike, enjoy a meal, or catch some live music. We have fun at work, and we want to share it with our customers and guests.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.