UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >

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Mast General Store

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The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed… from cradles to caskets. Downtowns in North Carolina, South Carolina, and Tennessee, and now Virginia - the same friendly and knowledgeable service that welcomed neighbors in Valle Crucis can be found in all of our communities. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents. Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips. The experience that our guests have both in our stores and in our communities is very important to us. As ambassadors, we want to share some of our favorite places to hike, enjoy a meal, or catch some live music. We have fun at work, and we want to share it with our customers and guests.

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  • Monday Hours: 10am - 6pm
  • Tuesday Hours: 10am - 6pm
  • Wednesday Hours: 10am - 6pm
  • Thursday Hours: 10am - 6pm
  • Friday Hours: 10am - 6pm
  • Saturday Hours: 10am - 6pm
  • Sunday Hours: 12pm - 6pm
  • Credit Cards Accepted: