- Map View:
Mast General Store in Roanoke, VA, located at 401 S. Jefferson Street, offers a nostalgic shopping experience with a diverse range of products. As part of the historic Mast General Store chain, founded in 1883 in Valle Crucis, North Carolina, this store brings traditional country store charm to Roanoke, VA. With an extensive selection of outdoor gear, clothing, footwear, and gourmet foods, it’s a one-stop destination for shopping and adventure.
Browse through a variety of apparel for men, women, and children, including outdoor clothing, activewear, and casual fashion. The store’s footwear section offers durable options for hiking, camping, and everyday wear, with brands that combine comfort and style.
For outdoor enthusiasts, Mast General Store offers top-notch camping gear, hiking equipment, and outdoor accessories. You’ll also find a wide selection of gourmet foods, such as local preserves, candies, and regional specialties perfect for gifts or indulging in local flavors.
Whether you’re shopping for unique gifts, outdoor adventure supplies, or local treats, Mast General Store in Roanoke, VA, provides a welcoming atmosphere and quality products for every need.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.