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Local Colors is a 501 (c) 3 non-profit that celebrates cultures from around the world in the Roanoke Valley through events, education and service. Founded in 1991, Local Colors has grown from a festival representing 4 countries/cultures to hosting year round events that highlight different cultures and create a welcoming place. Local Colors annual festival in May draws approximately 10,000 people to Elmwood Park to experience cuisine, performances, and displays representing over 50 cultures from around the world. Local Colors also hosts other cultural events including Hispanic Heritage Month, Lunar New Year (in collaboration with the Taubman Museum), A Celebration of African Cultures (in collaboration with CommUnity Arts Reach) and Nowruz (in collaboration with Blue Ridge Literary and the City of Roanoke). Local Colors works with community leaders, schools, businesses, and various ethnic groups to provide education and connections. Local Colors is covered by the media in many foreign countries, awarded an Outstanding Event in SWVA by the Library of Congress, and is documented as a Local Legacy.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.