Dr Pepper Park @ The Bridges. In the heart of Downtown Roanoke, with the Roanoke River on one side and Roanoke's most exciting new mixed-use development on the other, sits a plot of land that will become your new favorite place. The 2.3-acre site, located adjacent to the Trolley Barn, will include space for customized events from 500 to 8,000 people, a stage for music and riverfront access set in an historic district. As the region’s leader in events consulting, promotion and management, Sponsor Hounds / River Rock Entertainment is delighted to further contribute to the Roanoke Valley’s outstanding quality of life while providing enhanced choices for entertainment and community events in a one-of-a-kind setting. Having a permanent home for events, concerts and community engagement offers us more flexibility to create memorable events and book additional musical acts. With our site at The Bridges, we won’t be bound by dates at other venues and we can provide musical acts with additional schedule flexibility. This will enable us to provide a more consistent event experience for our guests and offer the flexibility to reach musical genres that currently are under-represented. This venue provides amenities not found at existing sites, including open space, riverfront access, and the ability to incorporate historic buildings into events and activities. We see a niche in the marketplace for high-quality events and musical entertainment in a flexible outdoor setting that’s closely centered to a growing population of young professionals as well as a unique new facility available for rent for companies and non-profit organizations.