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Our mission at Downtown Roanoke, Inc. (DRI) is to make Downtown Roanoke the preferred place to work, live and play. To help fulfill this mission, we work and collaborate with a wide range of vital organizations. Our partners include businesses, property owners, government agencies, civic and cultural organizations, and the community. We work with these partners to develop strategies, shape public policy and implement programs that strengthen the economic vitality of downtown. We’re working to preserve the character of the past while pursing an innovative future with the goal to continue to grow downtown Roanoke as the urban center of Western Virginia. We’ve been working towards this mission since 1960 and have no plans to slow down!
I-81 to Exit 143 onto I-581/Route 220 South to Exit 5 (Downtown). Follow signs.
Or Route 220 North to Exit 6 (Elm Avenue). Turn left onto Elm Avenue. Follow signs.
Wherever you’re headed downtown, you’re sure to find parking nearby. With more than 600 free on-street spaces and 6,000 parking options off-street, it’s easy to get close to your favorite place. All of our on-street parking is free and often unlimited after normal business hours. And many of downtown’s paid parking garages and surface lots are even free on the weekends or after 5pm on weekdays. We’re also proud to be a very pedestrian and bike-friendly area with lots to see along the way!
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.