UPDATE: Virginia's Blue Ridge is Now Open in Phase Three

Virginia's Blue Ridge is now open in the Phase Three stage of the Commonwealth's Forward Virginia plan. Learn more about the program and what it means for various types of businesses & experiences in the region with our Phase Three Guidelines page. Phase Three >


Downtown Roanoke, Inc.

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Our mission at Downtown Roanoke, Inc. (DRI) is to make Downtown Roanoke the preferred place to work, live and play. To help fulfill this mission, we work and collaborate with a wide range of vital organizations. Our partners include businesses, property owners, government agencies, civic and cultural organizations, and the community. We work with these partners to develop strategies, shape public policy and implement programs that strengthen the economic vitality of downtown. We’re working to preserve the character of the past while pursing an innovative future with the goal to continue to grow downtown Roanoke as the urban center of Western Virginia. We’ve been working towards this mission since 1960 and have no plans to slow down!

  • Directions:

    I-81 to Exit 143 onto I-581/Route 220 South to Exit 5 (Downtown).  Follow signs.
    Or Route 220 North to Exit 6 (Elm Avenue). Turn left onto Elm Avenue. Follow signs.

    Wherever you’re headed downtown, you’re sure to find parking nearby. With more than 600 free on-street spaces and 6,000 parking options off-street, it’s easy to get close to your favorite place. All of our on-street parking is free and often unlimited after normal business hours. And many of downtown’s paid parking garages and surface lots are even free on the weekends or after 5pm on weekdays. We’re also proud to be a very pedestrian and bike-friendly area with lots to see along the way!

  • Major Access Routes: I-81, I-581, Route 220, Route 460
  • Bus Parking: