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The Blue Ridge Parkway Visitor Center is located in Virginia's Explore Park, where visitors will find information about the Parkway and the Roanoke Valley and enjoy the unique gift shop featuring gifts, candies, and Parkway memorabilia. The Blue Ridge Parkway Visitor Center at Explore Park is open Friday through Sunday from 11 AM to 5 PM during Winter Operating months. Stop by or visit explorepark.org for more information regarding programs, camping options, trail maps and more!
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.