Browse a unique selection of parkway merchandise, hand-made artisan crafts, gifts, collectables, and more. We're also the perfect parkway pit-stop for drinks and snacks. Scroll down for a few examples of what you'll see her
Visit Virginia's Blue Ridge101 Shenandoah Avenue NERoanoke, VA 24016(540) 342-6025(800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.