Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia will ease all distancing and capacity restrictions. Learn More >

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Big Lick Entertainment

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Big Lick Entertainment’s mission to create events with a message and meaning is unmatched in Virginia. Whether producing a fundraiser, festival or concert, each date is a crafted partnership with the goal of enriching our area culturally and economically with drive, passion and creativity. Big Lick Entertainment boasts a roster of signature events including Virginia’s largest New Year’s Eve event, the Big Lick Downtown Countdown, the area’s most attended concert series, Flat Pickin’ Fridays, southwest Virginia’s largest Comic Con – The Big Lick Comic Con, southwest Virginia’s largest country music festival, the BOCO BBQ & Country Music Fest, The Big Lick Burger Fest and many more!