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We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
Big Lick Entertainment’s mission to create events with a message and meaning is unmatched in Virginia.
Whether producing a fundraiser, festival or concert, each date is a crafted partnership with the goal of enriching our area culturally and economically with drive, passion and creativity.
Big Lick Entertainment boasts a roster of signature events including Virginia’s largest New Year’s Eve event, the Big Lick Downtown Countdown, the area’s most attended concert series, Flat Pickin’ Fridays, southwest Virginia’s largest Comic Con – The Big Lick Comic Con, southwest Virginia’s largest country music festival, the BOCO BBQ & Country Music Fest, The Big Lick Burger Fest and many more!
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.