We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
Take a scenic drive along the Blue Ridge Parkway through the Blue Ridge Mountains. Shop at the markets and boutiques in Downtown Roanoke and Salem. Take a hike on the iconic Appalachian Trail. Go for a ride in America's East Coast Mountain Biking Capital.
Discover wildlife while kayaking on the Upper James River Water Trail. Watch the sunset aboard a boat at Smith Mountain Lake.
The region features over 1,000 miles of trails for hiking, biking, and paddling.
Dine at a local restaurant and enjoy fresh, amazingly prepared ingredients, or sample the craft beverage scene.
All these things to do and more can be part of your metro mountain adventure in the Roanoke Region in Virginia's Blue Ridge Mountains. It's time to be a #trailsetter and plan a visit!
Special offers, packages, and deals on places to stay in Virginia's Blue Ridge.
The road to Paris for women's cycling starts in Virginia's Blue Ridge!
The Roanoke Region is Virginia's Blue Ridge features a rich history. While there are many unique
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.