Be a Trailsetter - Virginia's Blue Ridge

Share What You Love Photo Contest

We're celebrating 50 years of love in Virginia! It's the 50 year anniversary of the iconic "Virginia is for Lovers" slogan, and to commemorate the occasion, we're inviting everyone to share what they love about Virginia's Blue Ridge.

Be a #Trailsetter and check out some of the incredible trails we have in the region - from mountain biking and hiking to craft beverages and local music. Then, #ShareWhatYouLove with a post about it on Instagram to take part in the contest. We'll be giving away a $250 VISA gift card to the person with the best post.

Roaring Run - Share What You Love

GRAND PRIZE: One winner will be selected to receive a $250 VISA gift card. A #trailsetter can make that go a long way toward some epic adventures in Virginia's Blue Ridge!

How to Enter

  • Be a #Trailsetter and post on pictures on Instagram of your favorite experiences in Virginia's Blue Ridge
  • Make sure your Instagram account is public so that we can see your posts!
  • Include the #Trailsetter and #ShareWhatYouLove hashtags in the body of your post


  • All posts must be submitted within April 2 through May 22
  • Posts must feature experiences in Virginia's Blue Ridge to be considered for the prize
  • Winner will be selected at random on May 23

Post Ideas

Looking for some options on cool spots where you can be a #trailsetter in Virginia's Blue Ridge and post about it on Instagram? The following pages and blog posts are great resources!

50 Years of Love - Virginia

Enjoy the ride. Choose your own path. Be a #Trailsetter.

Be a #Trailsetter and sign up to win an awesome getaway to Virginia's Blue Ridge.

Dragon's Tooth - Instagram