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Meeting Facilities 

Meetings --- With its refined sensibility and tranquil setting, Primland is a unique choice for the model business retreat, accommodating a range of group sizes, from intimate to 200. the Lodge at Primland offers gracious Virginia meeting facilities with the highest level of personal service to ensure your outing's success. Meeting Facilities: Two meeting rooms available (2,500 square feet) Lodge features one small board room (17 people) that has 2 break-out rooms (250 square feet / 30 square feet) Lodge also features a 3,000 square foot ballroom which can be divided into two separate rooms (1,200 square feet / 1,800 square feet)

Cabins & Cottages
  • Directions: From Roanoke: Take I-81 South. Exit at Hwy 8 South (2nd Christiansburg exit) and follow 30 mi. to Blue Ridge Pkwy. Take Pkwy south 10 mi. to the US 58 Exit. Follow US 58 east toward Stuart for 4 1/2 mi., then turn right on Busted Rock Rd. Follow Busted Rock 2 mi. to Primland's North Gate.

    From I-77 Corridor Including Charlotte (145 miles): Take I-77 to Exit # 14, Hillsville, Virginia. Take US 58 East and follow under the Blue Ridge Parkway and through Meadows of Dan, for 29 miles. Take a right at Busted Rock Road (Route # 610). Follow Busted Rock for 2 miles to Primland's North Gate.

    From Winston-Salem (64 miles): Take US 52 North to Germanton exit. Take Hwy 8 North turning west onto US 58 in Stuart. Follow US 58 West for 11 miles and turn left at Busted Rock Road. (See Primland sign.) Follow Busted Rock for 2 miles to Primland's North Gate.
  • Major Access Routes: Blue Ridge Parkway
  • Miles from I-81: 46.5
  • Monday Hours: 7:00 am - 11:00 pm
  • Tuesday Hours: 7:00 am - 11:00 pm
  • Wednesday Hours: 7:00 am - 11:00 pm
  • Thursday Hours: 7:00 am - 11:00 pm
  • Friday Hours: 7:00 am - 11:00 pm
  • Saturday Hours: 7:00 am - 11:00 pm
  • Sunday Hours: 7:00 am - 11:00 pm
  • Holidays Closed: Open all Holidays
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  • Credit Card Types Accepted: All Major Credit Cards
  • Credit Cards Accepted:
  • Free Wireless:
  • Handicap Accessible: Yes
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  • Private Banquet Room:
  • Reservations: Required
  • Smoke Free:
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  • Breakfast Served: 7 am until 10 am
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  • Credit Card Types Accepted: American Express, Master Card and Visa
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  • Lounge:
  • Number of Floors: 4
  • Number of Handicap Rooms: 2
  • Number of Jacuzzi Rooms: 1
  • Number of Non-Smoking Rooms: 66
  • Number of Suites: 26
  • Total Number of Rooms: 65
  • Pet Policy: Mountain Homes-$25.per pet daily, plus housekeeping fee of $300-$500 per stay for some Mtn Homes.
  • Pets Allowed:
  • Points of Interest Nearby: Blue Ridge Parkway, Floyd, Chateau Morrisette
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    The destination spa at Primland offers a soothing and tranquil environment for renewal and rejuvenation. The wisdom of American Indian healing and the finest European spa rituals are gently interwoven, with an emphasis on natural organic products and organic essential oils. This thoughtful and inspired place has been created to restore balance to body, soul and spirit. We encourage you to open your heart to pure well-being and pleasure while staying at our East Coast luxury spa resort. For more information visit our website at

  • Additional Information:

    ATV Tours


    Sporting Clays


    Fly Fishing


    Deer Hunting*

    The wild game sport hunting program at our Virginia hunting resort has been developed to be totally sustainable. Sport hunting is a tool supervised by Virginia Department of Game and Inland Fisheries wildlife biologists to control populations of certain game species. High populations of animals such as deer negatively impact the species composition of native vegetation through their selective grazing. Our local deer population is among the healthiest in the state. We offer Deer Hunting, Wingshooting and Spring Gobblers.


    Geocaching is a high-tech treasure hunt played throughout the world by adventure seekers equipped with GPS devices. This fun game of hide-and-go-seek involves using the GPS device to locate hidden canisters, or geocaches. The geocaches may contain little treasures or interesting information.

    Horseback Riding*

    This is a perfect way to slowly explore the many twists and turns of the Primland property. Plan your horseback riding vacation in Virginia today. Equestrian pursuits at our Virginia horseback riding resort are available with the following stipulations:

    • Must be 12 years old or older
    • Horseback riding is only available May 1 through mid-October

    Mountain Biking*

    Primland’s extensive Virginia mountain biking trails vary in difficulty to suit the skills of beginners and experts alike and provide the perfect opportunity to explore the area’s beautiful scenery. Cannondale and Trek 21-speed bikes available for rental.

    Nature Walks*

    Our network of Blue Ridge Mountain hiking trails makes exploring the outdoors one of Primland’s premier activities. The property’s vast and varied terrain is perfect for hikers of all abilities. Much of Primland is best seen at a gentle pace, and walking provides a close up view of the mountain’s flora and fauna. We have several Blue Ridge hiking trails in the vicinity of The Lodge and Fairway Cottages and whether you’d like a short walk or a more moderate trek, you’ll find fascinating views both at a distance and close-up.

    Spring Gobblers*

    Wild turkey hunting at Primland is a challenging and exhilarating experience. This is true fair chase hunting at its best, with no guarantee of success. The gobblers typically make their homes in the most rugged areas of the Blue Ridge, so it’s important to accurately gauge your ability to hike physically taxing terrain while engaging in spring turkey hunting.


    There’s nothing quite like an early-morning game of tennis set against some of the country’s most beautiful natural scenery. Primland offers two lighted soft-surface courts for your enjoyment located near the Patrim lodge.

    Tree Climbing*

    We’ve partnered with Blue Ridge Tree Climbing for all our guests who loved recreational tree climbing as a kid and never lost the passion to explore higher and higher. Climbers of all ages will enjoy spending the day with guide Bob Wray on an adventure that offers a return to the simple pleasure of getting up and looking out on a completely new perspective. Climbers must be 8 years of age and older.

    * Must be a Primland lodging guest

Cabins & Cottages
  • Free Wireless:
  • Pets Allowed:
  • Private Baths:
  • Total Number of Cottages or Cabins: 21
Facility Info
Meeting Rooms
Facility Info
  • DescriptionPrimland is the ideal place to celebrate all the special occasions of a lifetime. Whether it’s an anniversary, a milestone birthday or a reunion with family, classmates or friends, Primland makes planning the special moment or occasions easy with comfortable mountain lodging for guests, casual and elegant venues for dining, extensive choices for outdoor activities and friendly, experienced staff on hand to address every need. In addition to meticulously attending to the details involved in an indoor or outdoor event, our corporate retreat center can arrange private horseback or ATV tours of the forests, guided hunting, fishing, sport shooting activities or group tournaments on its breathtaking Highland Course. A weekend at our Virginia conference center and event venue is one that your guests will recall fondly for years to come. For more information about events at Primland, send an e-mail to or call 276-222-3800.
  • Largest Room2178
  • Total Sq. Ft.6100
  • Reception Capacity150
  • Theatre Capacity120
  • Type of Space Indoor Space
  • Banquet Capacity135
  • Number of Rooms9
  • Suites20
  • Classroom Capacity108
  • Sleeping Rooms65
Stables Saloon Conference Center
  • Total Sq. Ft.: 1500
  • Width: 30
  • Length: 50
  • Height: 10
  • Banquet Capacity: 100
  • Reception Capacity: 60
Black Bear Conference Center
  • Total Sq. Ft.: 1512
  • Width: 28
  • Length: 54
  • Reception Capacity: 30
  • Total Sq. Ft.: 2178
  • Width: 66
  • Length: 33
  • Theater Capacity: 132
  • Classroom Capacity: 108
  • Banquet Capacity: 135
  • Reception Capacity: 150
Galaxy Major
  • Total Sq. Ft.: 627
  • Width: 47
  • Length: 33
  • Reception Capacity: 50
Galaxy Minor
  • Total Sq. Ft.: 1551
  • Width: 19
  • Length: 33
  • Reception Capacity: 100
Constellation Board Room
  • Total Sq. Ft.: 600
  • Width: 20
  • Length: 30
  • Classroom Capacity: 17
  • Banquet Capacity: 17
  • Total Sq. Ft.: 240
  • Width: 16
  • Length: 15
  • Classroom Capacity: 8
  • Banquet Capacity: 8
  • Total Sq. Ft.: 180
  • Width: 12
  • Length: 15
  • Banquet Capacity: 6
  • Reception Capacity: 6
  • Total Sq. Ft.: 1215
  • Width: 45
  • Length: 27
  • Banquet Capacity: 72
  • Total Sq. Ft.: 400
  • Width: 20
  • Length: 20
  • Theater Capacity: 17