Hurricane Helene Update

We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More

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Jewells Fine Jewelry

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We offer a full line of distinctive fine jewelry, backed by concierge customer service. Whether you’re a lifelong customer or first-time buyer, we are dedicated to providing advice, expertise, and jewelry that meets your needs. Let us design your custom engagement ring, handcrafted by our professional craftsmen or choose from fine jewelry manufacturers including Gabriel & Co, Stuller, Coast Diamonds, Benchmark and Pandora.

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  • Monday Hours: 10:00 AM - 5:30 PM
  • Tuesday Hours: 10:00 AM - 5:30 PM
  • Wednesday Hours: 10:00 AM - 5:30 PM
  • Thursday Hours: 10:00 AM - 5:30 PM
  • Friday Hours: 10:00 AM - 5:30 PM
  • Saturday Hours: 10:00 AM - 4:00 PM
  • Sunday Hours: Closed
Driving Distances
  • Atlanta
    430 miles
  • Baltimore
    281 miles
  • Charleston, WV
    180 miles
  • Charlotte
    194 miles
  • Columbia
    284 miles
  • Greensboro
    104 miles
  • Lexington
    356 miles
  • Pittsburgh
    340 miles
  • Raleigh
    167 miles
  • Richmond
    164 miles
  • Virginia Beach
    295 miles
  • Washington, DC
    251 miles
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535

Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.