Opening soon in downtown Roanoke. It is our mission to bring bicycles to life. Roanoke is a beautiful and thriving city, and we want to see more people taking advantage of the great riding opportunities in the area. Whether you are interested in riding your bike for fitness, commuting to work, shopping at the farmers market, or enjoying a leisurely ride along the greenway, Downshift can offer you advice and support to get you started. We encourage everyone to get out and ride a bicycle and experience all that life has to offer on two wheels!