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We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
City Lifestyles Magazine is the complimentary, monthly magazine that Southwest Virginians trust as the most informative source for regional arts, entertainment, events and more. Launched in 1996 by award-winning fashion photographer Karl J. Phillips, from a humble beginning—just 3,000 copies distributed among 100 locations—the publication has since blossomed to become the area’s longest-running and most widely-distributed publication that is locally owned. Today, City serves over 500 locations and boasts a monthly readership of over 60,000 savvy Virginians in Roanoke, Salem, Floyd, Lexington, New River Valley, Botetourt, Rocky Mount, Smith Mountain Lake, Warm/Hot Springs and surrounding areas. Long a staunch supporter of the arts, City’s informative features cover art, music, theater, as well as dining, shopping, nightlife, spirits, travel and exceptional people within the community. City also offers the region’s most comprehensive calendar of events, spanning art exhibits to fundraisers, winery happenings to workshops to sporting events.
Mirroring its dynamic hometown of Roanoke, Virginia, City Lifestyles Magazine continues to grow and evolve while remaining faithful to Phillip’s original vision. In June 2006, the magazine once again proved its innovative spirit by partnering with Channel 10 WSLS for the television segment, City Lifestyles Magazine’s ‘Round Town. Airing Thursday evenings and Friday mornings each week, the segment reveals City’s “best bet picks” for weekend entertainment, including festivals, concerts, sporting events, fundraisers, shows and more. Hosted by popular News Channel 10 anchor/reporter Juliet Bickford, City Lifestyles Magazine’s ‘Round Town is fast becoming a valuable resource for viewers planning an unforgettable weekend. With ‘Round Town, City Lifestyles Magazine reaches 284,000 people a month. It’s one of the many ways that City maintains a passionate, interactive relationship with its audience, its advertisers and its community.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.