Virginia's Blue Ridge is Open for Business!

Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >


Roanoke - Ironman 70.3

I'M Local - Discounts & Special Offers

2021 Carilion Clinic IRONMAN 70.3 Virginia's Blue Ridge

The Carilion Clinic IRONMAN® 70.3® Virginia's Blue Ridge triathlon will be held on June 6, 2021 in the Roanoke Valley in Virginia's Blue Ridge Mountains.

The I'M Local Program connects IRONMAN athletes and event volunteers to local businesses in Virginia's Blue Ridge to help you experience the best of a metro mountain adventure. The following businesses will be offering special discounts and perks to patrons who show they are part of the IRONMAN event.

NOTE: If you're a local business interested in participating in the I'M Local Program and providing a special offer, please fill out this short form with details about your discount >

Ironman Logo

Ironman - Event Website
Roanoke-Blacksburg Regional Airport


Get the local scoop on things to do and places to eat & drink while you're in Virginia's Blue Ridge for the event!

A preview of the course for the Carilion Clinic IRONMAN 70.3 Virginia's Blue Ridge race.

Attractions, museums, special events and all kinds of fun things to do to keep everyone entertained.

Enjoy the delicious local flavors of Virginia's Blue Ridge.

Directions, maps and information on getting to Virginia's Blue Ridge.