Get the local scoop on things to do and places to eat & drink while you're in Virginia's Blue Ridge for the event!
Governor Northam has lifted mask mandates for fully-vaccinated individuals, except on public transit, in health care facilities, and in congregate settings. Businesses retain the ability to require masks in their establishments. Effective May 28, Virginia eased all distancing and capacity restrictions. Learn More >
The Carilion Clinic IRONMAN® 70.3® Virginia's Blue Ridge triathlon will be held on June 6, 2021 in the Roanoke Valley in Virginia's Blue Ridge Mountains.
The I'M Local Program connects IRONMAN athletes and event volunteers to local businesses in Virginia's Blue Ridge to help you experience the best of a metro mountain adventure. The following businesses will be offering special discounts and perks to patrons who show they are part of the IRONMAN event.
NOTE: If you're a local business interested in participating in the I'M Local Program and providing a special offer, please fill out this short form with details about your discount >