I'M Local - Discounts & Special Offers

Carilion Clinic IRONMAN 70.3 Virginia's Blue Ridge

The I'M Local Program connects IRONMAN athletes and event volunteers to local businesses in Virginia's Blue Ridge to help you experience the best of a metro mountain adventure.

The following businesses will be offering special discounts and perks to patrons who show they are part of the IRONMAN event.

• Sweet Donkey Coffee House - Come celebrate with us by bringing in your bib, medal, exhibitor credential, or volunteer t-shirt for 25% off your entire order, alcohol excluded
• RunAbout Sports Roanoke - Take 15% off your in-store purchase* (*exclusions apply) 
• Awful Arthur's Seafood Company - Welcome to Roanoke, IRONMAN contestants! Celebrate your monumental feat by bringing in your registration, bib, medal, exhibitor credential, or volunteer t-shirt all race weekend for 10% off of your check! Alcohol excluded. Offer valid Thursday June 1st until Monday June 5th.
• Sirens and Salutes - 10% off ANY customized tumbler or water bottle, for athletes and volunteers. Must have proof of participation.
• Fables & Feathers - Join us at 3:00 for relaxing yoga & enjoy 10% off your selection of wine, beer, and cider on Sunday! (Please call ahead to save a yoga spot!)
• Foot Levelers Blue Ridge Marathon - Can't get enough of racing in Virginia's Blue Ridge? Come back April 20, 2024 for the Foot Levelers Blue Ridge Marathon aka America's Toughest Road Races. Take 20% off registration using code IRONMAN at blueridgemarathon.com. (expires Tuesday June 5 at 11:59 PM EST)
• Will Haul Junk - $50 Off Full Service Junk Removal - We will load and haul your junk/trash off for you - Valid thru 8.31.2023

NOTE: If you're a local business interested in participating in the I'M Local Program and providing a special offer, please fill out this short form with details about your discount > 

VBR Savings Pass

In addition to the I'M Local Program, we also encourage you to download our VBR Savings Pass - a free mobile passport that provides exclusive discounts and offers to local businesses in Virginia's Blue Ridge, including restaurants, shops, breweries, wineries, museums, attractions, and more.

Get the Savings Pass on your mobile device and save as you support local during your visit to the Roanoke Region.