Honoring America’s passion of the automobile and the love of cruising. Star City Motor Madness is a charity fund raising event held annually on the last Friday and Saturday in June.The event raises money for the Virginia Museum of Transportation which is located in Roanoke as well as other non-profit organizations. One Of The Biggest Automotive Events In The Mid-Atlantic! Friday Night: Cruise Williamson Road, Roanoke's main drag for cruising since the 1950s. Open to any "classic" or "special interest" car that creates a feeling of nostalgia, stimulates a memory or fulfills a fantasy. Spectators are invited to line both sides of Williamson Road to enjoy the cruise. Saturday: Car and truck show with 400 vehicles expected from antiques to hot rods to motorcycles. Show held on Jefferson St. between Campbell Ave. and Elm Ave., on Franklin Road between Jefferson St. and Williamson Road and at Elmwood Park.